Graphics design is not just about creating visually appealing images, though that is an important part of it. Some say that graphics design is all about how you construct your images, while others will look at the result that are being presented on screen and claim that this is the most important aspect. What this means to me is that there are several aspects of a good graphic design work:
1) GRAPHIC DESIGN AS BRAND IDENTITY –
In many ways, a brand’s identity is its visual representation. A powerful visual image is essential for creating brand identification and connecting with the company. Various brand components come together to form an organization’s identity. When you combine them, the identity resembles the logo or symbol in many ways. It is the way a business communicates and characterizes itself through the visuals on its promotional materials, the brand’s colors, and the way it uses social media to advertise itself. In a cutthroat market, a company’s popularity and presence are strengthened by a strong brand identity.
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